Descriere & specificații

n nFrom small colleges to the largest universities, Business Education is moving to make learning more real. For both undergraduate and MBA Business students the culminating learning experience is more frequently an actual project for a living, breathing organization. n n nn nDoing by Learning is a roadmap of what Business students need to know and do when faced with a field-based business capstone project. It nicely bridges the gap between students' success in Business courses and integrating their knowledge through an applied business research project. It does this by, first, helping students understand the WHY of the journey they are undertaking by reflecting on their Business education. Next, groundwork is provided on HOW experiential and work-based learning processes will now be paramount to learning from experience in a real project. Finally, the WHAT is presented through very specific methods to successfully design, research and implement a large and often loosely defined project. This book takes a very student-oriented and hands-on approach that captures how learning really happens in today's organizations. There is a strong emphasis, for example, on students engaging in their own primary research, since so much of work-based learning and decision making happens through social interaction and direct inquiry rather than large population, statistically-driven studies. It does this through the use of the more current, interactive and iterative tools of learning in today'